The continuous, cookieless connection: Generate revenue and build lifetime value with Conversational AI
Learn how leading brands like Signet Jewelers, The Home Depot and more are using Conversational AI to create personalized commerce experiences that bridge the gap between digital and personal.
Tuesday, June 15 - Wednesday, June 16
Tuesday, June 22 - Wednesday, June 23
Unlocking revenue potential across the customer journey
Now, in a reawakening economy, brands who have prioritized AI-powered messaging are being rewarded with new sources of incremental revenue, increased conversion rates, lasting loyalty, and an ever-expanding base of happy customers. Conversational AI and messaging brings interpersonal commerce at scale to digital channels — from websites and social media to the messaging apps consumers use every day. The result? Automated experiences consumers love that encourage commerce across sales, care, and re-engagement. Even in an ever-evolving data privacy and security landscape, Conversational AI creates personalized, effective experiences across the journey. Social ads become conversations, right at the point of interest. Care conversations become upsell opportunities, with recommendations tailored to a customers’ conversation history. Purchases are streamlined, limiting cart abandonment. Re-engagement is more personal, with two-way outreach that eliminates steps and barriers to acting on offers. With a combination of bot and agent support, consumers get the guidance they need through every type of query — all on their time, in their channel of choice.
What to expect
From June 15-16, you’ll hear from executives transforming their commerce strategies with Conversational AI and messaging: increasing efficiency, improving customer experiences throughout the commerce journey, and driving revenue revenue through sales, care, and re-engagement — all amid a transforming data privacy & security landscape.
The Chief Digital Officer of Signet Jewelers — parent company of Zales, Jared’s, and other household names in jewelry — will share how the retailer drove tens of millions of dollars in messaging-attributed sales in just the first 6 months of service. The Home Depot’s Director of Product Management will share how the home improvement retailer recently reinstated their messaging program to provide an optimal CX and yield operational savings for the company. A panel of industry leaders from brands like Macy’s, Adobe, and Publicis will explore what personalization looks like in a cookieless future. Finally, you’ll have the opportunity to join Instagram for a VIP wine tasting experience and an inside peek at Instagram Direct’s conversational capabilities.
On June 22-23, attendees will have the opportunity to participate in two collaborative masterclass sessions exploring some of the most sought-after topics related to consumer engagement. First, Forrester analysts and LivePerson experts will guide the group through how to win, serve, and retain customers in a rapidly changing social media landscape. Following, LivePerson experts will provide insights on how Conversational AI can unlock bespoke, 1:1 engagements across the consumer journey.
Agenda
Tuesday, June 15
12:00pm – 12:30pm EDT
Keynote: Cookieless personalization and the Innovations of a reawakening economy: LivePerson Chief Marketing Officer, Amber Armstrong
LivePerson CMO Amber Armstrong — who recently led marketing for IBM’s AI Applications and Blockchain business — will walk the audience through the challenges facing marketers and brand leaders today, how Conversational AI and Messaging helps brands innovate in a cookieless world - and a sneak peek at what LivePerson has planned in the space for 2021.
12:30pm - 1:30pm EDT
Life-long Connections at Scale: How Signet Jewelers is transforming Luxury Jewelry Sales: Chief Digital Officer, Rebecca Wooters
Parent company of Zales, Jared, Kay, and other household names in the Jewelry industry, Signet Jewelers will guide executives through their commerce transformation strategy, achieving $70M in messaging-attributed sales and an average conversion rate of 15.2% over the first six months of service.
Wednesday, June 16
12:00pm - 12:30pm EDT
Finding the sweet spot: Industry leaders talk personalization in a cookieless world
In an ever-evolving landscape of data privacy and security, brand leaders are striving to create personalized, memorable customer experiences that deliver on their goals — all while adhering to growing pressures from both governments and consumers on respecting customer data. Hear from industry experts, marketing executives, and agency leaders as they discuss the implications on their consumer engagement and their vision for creating a personalization strategy fit for a cookieless future.
12:30pm - 1:30pm EDT
From high-touch to DIY: The Home Depot empowers customers with Conversational AI
6:00pm EDT (NA session)
Tuesday, June 22 • 17:30 BST (EMEA session)
Corks & Conversational: Exploring Instagram Direct
Join an intimate group of executives to experience a 5-star wine tasting and get a behind-the-scenes look at brand new conversational capabilities through Instagram Direct Messaging. As one of the fastest growing social media platforms, Instagram empowers businesses to deliver in-the-moment sales and care at scale. Promoting retention and CSAT, driving direct sales conversions, and bringing unexpected delight to consumers, Instagram Direct allows businesses to contain the customer journey within the channel, helping to address audience needs at every stage of the social funnel.
Tuesday, June 22
11:00am - 12:30pm EDT
How to win customers with an intent-driven social media strategy
Join Forrester’s Senior Analyst, Jessie Liu and LivePerson’s Senior Director of Product Marketing, Brian Donnelly for a collaborative discussion on how to leverage Conversational AI to bolster and transform your Social Media strategy and drive end-to-end commerce. Liu will share insights on strategies and technologies customer experiences executives can use to win, serve, and retain customers in a rapidly changing social media landscape. Donnelly will provide a behind the scenes look at LivePerson’s industry-leading AI which will offer a new, advanced monitoring and filtering that understands individual intents expressed across the wide world of social.
Wednesday, June 23
11:00am - 12:30pm EDT
Personalization at scale, powered by AI
80% of customers expect personalized information no matter where they are in their journey but the majority of brands out there haven’t found the secret sauce that allows them to personalize at scale. Hear from LivePerson’s Conversational AI Expert, Chris Radanovic on how Conversational AI can unlock bespoke, 1:1 engagements with consumers across sales, marketing, and care. Learn how new capabilities like LivePerson’s Next Best Conversation™ allows brands to combine intent data from customer conversations with insights into that customer’s unique digital experience activity and history — empowering you to serve highly-personalized and contextualized messages, recommendations, and offers all in your customers' favorite messaging channels.
Tuesday, June 15
12:00pm – 12:30pm EDT
Keynote: Cookieless personalization and the Innovations of a reawakening economy: LivePerson Chief Marketing Officer, Amber Armstrong
LivePerson CMO Amber Armstrong — who recently led marketing for IBM’s AI Applications and Blockchain business — will walk the audience through the challenges facing marketers and brand leaders today, how Conversational AI and Messaging helps brands innovate in a cookieless world - and a sneak peek at what LivePerson has planned in the space for 2021.
Wednesday, June 16
12:00pm - 12:30pm EDT
Finding the sweet spot: Industry leaders talk personalization in a cookieless world
In an ever-evolving landscape of data privacy and security, brand leaders are striving to create personalized, memorable customer experiences that deliver on their goals — all while adhering to growing pressures from both governments and consumers on respecting customer data. Hear from industry experts, marketing executives, and agency leaders as they discuss the implications on their consumer engagement and their vision for creating a personalization strategy fit for a cookieless future.
